Language Mediation and Digital Communication

Increasingly, companies are talking about digital communication and how it is closely related to languages.

But what do we mean when we talk about digital communication?

This is the totality of all the activities of producing and disseminating content through the use of digital technologies such as PCs, tablets and smartphones. Digital communication plays an essential role in marketing strategies because it enables targeted personalization: a specific message to be addressed to a target audience for maximum interactivity.

However, to be able to try your hand at this field requires above all a good command of at least one foreign language, a necessary element required in almost all job offers.

Language proficiency has always been deeply connected to communicative disciplines. Indeed, at the basis of communication is the need to understand and comprehend the other by resorting to the use of a common language. To relate to different cultural groups in any part of the world there is a need, therefore, to know languages.

The language mediator does just that, has the ability to create the necessary foundation for establishing effective communication between people or groups of people from different cultural backgrounds but who present a common history, goal or projects. This is combined with excellent communication and language skills and the study of elements of translation and interpreting.

We are the Scuola Superiore per Mediatori Linguistici of Palermo and with our three-year degree program in Linguistic Mediation for Marketing and Digital Communication. we prepare highly professional figures with technical skills that are immediately spendable and ready for the world of work. In addition, for those who want to deepen their knowledge, we have also created a master's degree program in Languages and Translation for Digital Communication.. Contact us to learn more and make a difference in the world of work!